Land O’ Lakes, a dairy and food manufacturing platform, has been piloting a personalisation programme using a customer data platform (CDP) and the latest business analytics. The brand also offers farm feed and equipment along with dairy products. Steve Rude, the firm’s manager of personalisation and analytics, reported that the site conversions surged after relevant ads on the website were displayed. That’s when the retailer thoroughly invested further in business intelligence analytics for site optimization. Land O’ Lakes has now aligned its corporate function with marketing through the email team and uses the Salesforce CRM cloud with Adobe Analytics for ad measurement. For further expansion, the brand has also teamed up with Snowflake. To read more, visit Adexchanger

Chieh Huang, the CEO of Boxed, an e-tailer offering bulk products, is ready to charge and drive growth for his tech and e-commerce business. Consumers and businesses can buy club-sized packages with free two-day delivery in the U.S. After going public, Boxed is licensing its end-to-end e-commerce platform as a software-as-a-service (SaaS) offering. This opportunity will be a new income stream for the online brand. Boxed has tallied $20.3 million in software and services revenue and will automate its fulfilment centres with robots. The platform has two income revenue streams: an e-commerce business and a software business. To read more, visit Super Market News

The Fresh Market has been playing with an innovative centre-store concept, including a culinary kitchen and a coffee bar, while launching its second store. The outlet is located in Palm Beach Gardens, Florida and has an area of about 24,000-square-foot. This store will offer customers a variety of delicious meals, including made-to-order sandwiches, roast, coffee, pizza, and much more. The grocer opened its flagship store in Greensboro, N.C., last fall. The Fresh Market focuses on locally sourced products and will carry around 100 fresh products from 15-20 area farms. To read more, visit ProgressiveGrocer

Walmart has launched five new health stores, known as Walmart Health, in Florida, US. The retailer already operates 20 such health stores in Arkansas, Georgia, and Illinois. Walmart Health stores offer primary and urgent care, labs, X-rays and diagnostics,  along with dental, optical and hearing services to consumers. In addition to that, it also provides behavioural health and counselling in one facility, with affordable and transparent prices for patients. The retailer has teamed up with Epic, an IT software giant, to launch a digital portal for registering, billing, and scheduling patients. The Florida location will be the first to have this portal. To read more, visit GroceryDive

Brinker, Chili’s parent company, has partnered with Serve Robotics to pilot a sidewalk robot delivery programme. As per the latest resources, Brinker is also trialling drone delivery with Flytrex, a US-based firm specialising in drone delivery services. Restaurant chains like Chili’s are exploring drone and sidewalk delivery to escape the high cost associated with third-party delivery platforms like Uber and DoorDash. For Serve Robotics, this opportunity proves to be a significant one as Chili’s has over 1,600 locations worldwide. To read more, visit TheSpoon

Giant Food has collaborated with Perch, a retail marketing platform, and Unilever to offer an in-store digital product engagement platform. The grocer offers a digital screen that senses the products shoppers touch and responds with videos and information about that same product. The customer will not have to scan a QR code, touch a screen, or download an app to know more about the products. Giant Food will promote Unilever’s Dove products by digitally showcasing them and spreading awareness. This programme is designed to promote wellness and beauty products. To read more, visit ProgressiveGrocer

Instacart, a well-known Sans Francisco-based delivery platform, is adding more digital features to attract more tips for its personal shoppers from customers. The delivery platform has more than 600,000 personal shoppers who select, pack and deliver orders to consumers. Instacart will boost tips to add to safeguard the earnings of its shoppers. Customers often don’t tip the Instacart shoppers without specifying any solid reason, a practice called ‘tip baiting.’ The platform offers money to cover the amount of the initial tip up to $10 in case a customer doesn’t tip. The employees can withdraw their tips after two hours post-order delivery, down from 24-hour time. To read more, visit SuperMarketNews

Albertsons is expanding food and medicine access for consumers to promote wellness. The grocer recently announced that it is starting to accept supplemental benefits to allow shoppers to buy fresh produce and over-the-counter medicines. Many grocers now find consumer wellness as a crucial trend to highlight and attract more shoppers. Albertsons has teamed up with technology payments platform Solutran’s S3 to offer pre-paid cards. Medicare Advantage plans, employer incentives, healthcare providers or local governments are funding these pre-paid cards for shoppers. The grocer will grow programmes like Fresh Bucks, a healthy food programme that helps Seattle residents purchase fruits and vegetables. Solutran’s S3 also supports the Fresh Bucks programme. To read more, visit SuperMarketNews

Meijer Inc., an American grocery chain, will soon host its first-ever Sustainability Supplier summit to promote sustainability and eco-friendly products. The grocer will showcase the sustainable products, presented by vendors, across its grocery shelves. The summit will be held virtually and will start from June 20-23. Meijer had recently conducted a survey to locate environmental issues for the firm and its shoppers. The grocer will only source from suppliers following the sustainability guidelines. Meijer has teamed up with Solon, Ohio-based Efficient Collaborative Retail Marketing (ECRM) and its subsidiary RangeMe, a digital product discovery tool, to host the event live from the ECRM Connect virtual platform. The retailer already offers countless sustainable products and is seeking 38 certifications for new products. To read more, visit ProgressiveGrocer