With the global population expected to reach 10 billion by 2050, food insecurity is one of the biggest challenges lately. The reasons for food scarcity include lower crop yields, climate changes, soil degradation and water scarcity. Postharvest loss impacts fresh produce, grains and pulses. Many farmers dry the harvest on the ground and expose it to contamination, rodent and pests. Reducing waste after harvest by 75% could result in gains equivalent to three times the cropland area of France approximately and it also boosts agricultural output. Advanced technological solutions such as mechanical reapers and multi-crop mechanized threshers can be an effective solution. Usage of dry bags, gas-based dryers can save the harvest from rodents. For storing and processing harvest, farmers should use hermetic storage and advanced milling machines. Low-tech desiccant beads and drying bags are handy for transporting crops.

Many leading firms are now steering towards customization through data and the latest technology. Optimization of timing, content, data, design and offer become the key success drivers for brands to achieve customer-centric growth. The five crucial technology building blocks of Martech and data enablement are data, decisioning, design, distribution and measurement. Through data management, companies can build a dynamic audience. Decisioning can help them gauge customer behavioural analytics and make predictions based on the data. With the design block, firms can manage digital assets. The distribution block involves the agile test-and-learn program. This block also aids the relevant and consistent flow of content and experience for customers. Lastly, measurement involves estimating accurate, real-time data of consolidated performance through an automated dashboard.