Kantar shares the grocery market share of different grocers from EMEA and APAC regions
The grocery industry has made some dramatic changes in view of the changing grocery landscape, consumer behaviour, and needs. Companies had to alter their business models in a 360-degree manner due to the onset of the pandemic in 2020. Some grocers continued building the momentum to seize market share and remained the market leaders. Kantar, a leading data, insights, and consulting firm, recently shared the grocery market share data of selected regions from the EMEA and APAC countries. Kantar procured the data from the research of Worldpanel and included the purchasing patterns of about 20,000 demographically representative households. Kantar based this data on the total value of products purchased by shoppers over a specific time period. The data included different grocery markets, including France, Ireland, Great Britain, Spain, and China from the APAC territory. Let’s have a look at the data from European grocery markets: France In the French grocery market, Groupement E. Leclerc, a chain of supermarkets, remained the champion (+0.6pt) in the last decade and has a market share of 22.5%. Carrefour becomes the second grocer, with a market share of 20.5%, to have the highest grocery market share in the country. Groupement Les Mousquetaires ranks third with a