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Panera Bread expands its coffee subscription programme and rolls out a caffeinated lemonade

Panera knows how much consumers love coffee and other drinks like iced tea. The firm has expanded and launched an $8.99/month subscription for unlimited coffee and tea to please coffee lovers. The subscription programme is called the Ultimate Sip Club. Panera will offer around 26 self-service beverages, including iced coffee, lemonade, and soft drinks. Additionally, Panera Bread is debuting an interesting blend of caffeinated lemonades. Sara Burnett, Panera’s VP of food belief, revealed that the drink would contain as much caffeine as a 20-ounce dark roast coffee.

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