Sprouts Farmers Market has teamed up with Instacart’s Carrot Ads platform to enter the retail media space, allowing the grocer to establish and expand its retail media network on its websites and apps. This collaboration enables advertisers to drive measurable growth and target online campaigns specifically on Sprouts’ e-commerce platform. The partnership provides brands with access to metrics such as attributed sales and return on ad spend from their Sprouts campaigns. Additionally, the initiative offers new opportunities for emerging brands to promote innovative and better-for-you products, helping to raise awareness and inspire customer trials. Sprouts Farmers Market has been working with Instacart since 2018 and continues to enhance its digital experience, with e-commerce sales accounting for 12.2% of total sales in the first quarter.