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Connecting consumers online and in-store: Best Buy and Amazon’s new strategies

New shopping experiences are being introduced by Best Buy and Amazon. Best Buy is introducing a new virtual shopping experience for internet customers. Amazon is rolling out Inspire, which allows individuals to touch on a video or photo to pick customers, as well as rapidly see colours, alternatives, ratings, and pricing.

Related post: Amazon’s cashier-less stores are going to dominate the grocery industry

Best Buy will also launch 40 more in-person Experience Stores. Amazon’s new Inspire function allows users to seek assistance from outside professionals and influencers. People may tailor their feed by selecting from more than 20 different interests, such as gaming, pets, or make-up. Amazon intends to add additional shoppable content to the feature in the coming time, with an emphasis on more immersive shopping experiences.

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