Global News and Digital
Insights for the Food and Grocery Industry

Lotte’s South Korean convenience store to debut a virtual store in the Metaverse

A design for a metaverse store is about to be unveiled by Korea Seven, a franchisee of the South Korean convenience retail behemoth. In the coming days, the business will reveal its virtual store, developed in conjunction with parent firm Lotte’s Caliverse, at CES 2023.

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Convenience stores in the US are also using the metaverse to provide virtual brand experiences. According to PYMNTS research, 54% of American consumers have used or are very interested in using the metaverse that can help the retail industry to boom in the metaverse.

Read more from Pymnts.com

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