Consumers in Canada welcome exciting news as Chipotle Mexican Grill has launched its loyalty programme. The brand has rolled out Chipotle Rewards to make Chipotle food readily accessible to a growing number of consumers in real-time. The American fast-food chain launched a loyalty programme in the US three years back and received an overwhelming response. Around 28 million members enrolled in the US, making it one of the fastest-growing loyalty programmes. Anat Davidzon, Managing Director, Chipotle Canada, expressed gratitude to consumers and sees this as an opportunity to give them back. Consumers can install the Chipotle app to become a member. The members of Chipotle Rewards earn 10 points for every $1 CAD spent in the restaurant, online or in the app in Canada.

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