Shoppable content is a disruptive way to augment at-home cooking by offering meal inspiration and the easy selection and ordering of ingredients with a few clicks. Walmart has been working on an expansive fleet of more than 4,700 stores in the US. Joel LaFrance, marketing vice president at grocery technology firm Basketful and a Walmart partner, revealed that the grocer is expediting efforts to grow shoppable content. Jordan Berke, founder and CEO of Tomorrow Retail Consulting, shared that shoppable recipes are responsible for around 5% to 8% of online sales for grocery retailers. Moreover, Walmart will include tags, including minimal waste for sustainability, organic and “lowest cost.”
Global News and Digital
Insights for the Food and Grocery Industry
Menu
