Walmart teams up with the Avanlee Care app, a tool provider for caregivers of older adults, to widen its grocery delivery access. Consumers and caretakers of older family members who already use the Avanlee Care app can now order grocery essentials from Walmart for delivery or pickup. The app lets users manage health and mood, track medication usage and schedule social activities for their elderly loved ones. With this partnership, they will also be able to monitor their diet and the food older adults are consuming. Retailers can tap shoppers from the Gen Z population as they can easily access the online grocery delivery service. However, reaching the elderly population still remains a challenge for brands, and they wish to bridge this gap with these sorts of partnerships to offer them digital delivery services.