In September, the US online grocery market experienced a 3.1% decline compared to the previous year, amounting to $7.5 billion in sales, as per the Brick Meets Click/Mercatus Grocery Shopping Survey. The decline was attributed to a decrease in order frequency and spending per order, although a larger base of monthly users helped mitigate the impact on overall sales, indicating sustained interest in online grocery shopping. The drop in order frequency was observed across most retail formats, including supermarkets, mass retailers, and Amazon’s pure-play segments. Pickup saw a significant increase in household penetration, reaching 59% of monthly active users, while delivery and ship-to-home saw contractions compared to the previous year. Despite the decline, online sales accounted for 12.6% of total weekly grocery spending in the last week of September.

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