Thrive Market, an online grocer, endeavours to make organic food accessible and affordable. Organic products often cost up to 7.5% more than conventional items, limiting consumer access. Founded in 2014, Thrive Market offers discounted organic goods through a membership-based model. With a commitment to sustainability, the company avoids air shipping and focuses on societal issues like food affordability and environmental conservation. Thrive Market’s growth to 1.4 million members in 2023 underscores its success. Recently, it earned sustainability certifications and transitioned to a Public Benefit Corporation. By curating a selection of 5,000 to 6,000 products, Thrive Market simplifies shopping and passes savings to members, with 30% off retail prices. Through innovative initiatives like AI-driven shopping carts and SNAP EBT acceptance, Thrive Market continues its mission of making healthy, sustainable living accessible to all Americans.

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