At the event of GamesBeat Summit, Angelic Vendette, VP and head of marketing at Alo Yoga; Gabrielle Heyman, head of global brand partnerships at Zynga and Samuel Huber, founder and CEO of Admix, revealed some important ways to enter the metaverse and become successful. The experts shared that consumers are in the metaverse, and brands need to enter it now to reap benefits. Right now, the metaverse offers less competition and more growth opportunities. Firms can learn, grow and build amazing experiences upon entering the space in the early stages. After Roblox and Fortnite, Web3 is the next big thing as cryptocurrency is involved, and consumers have at least $21,000 in their account. Around 300 million consumers are already using it every day. The experts further added that brands need to have a meaningful reason to launch their business in the metaverse. Firms need to have a definite objective, a specific audience to reach, and solid offerings to enter the tech space.

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