Pickl, a UAE-based burger eatery, would soon become the first restaurant from the Middle East to enter the metaverse. Consumers can now enjoy their mouth-watering burgers while traversing across the digital world of the metaverse with augmented reality tech. The restaurant chain will allow consumers to play brand-themed games, purchase virtual apparel and Pickl-inspired NFTs. The NFTs can be redeemed for physical items in the real world or used as virtual apparel to customise their avatar. Later this year, Pickl plans to launch its very own digital diner in the virtual space of the metaverse.
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