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Old El Paso kicks off “Fajita Friday” digital advertising campaign in the UK

Old El Paso, an American Tex-Mex-Style food brand, is about to run a new “Unbox (Fajita) Friday” digital campaign in the UK across various digital platforms. The brand is partnering with Instagram influencers as they will promote products by uploading GIFs and recipe videos. Radio shows will run the ads and it will tap up to nine million of 15-years old and seven million of 21 to 54-years old consumers.

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