Neptune Retail Solutions (NRS) is bolstering its collaboration with Dollar General by introducing a suite of proprietary solutions aimed at enhancing the shopping experience. These include digital incentives through the DG app, custom-printed in-store circulars, and FSI inserts. Vendor partners stand to benefit from increased brand visibility and the ability to shape consumer behaviour across the purchase journey. Through various channels, such as signage on store fixtures, category engagements like Shelftalk signs, and the innovative Connected Shelf product, brands can elevate their presence and influence shoppers’ final purchase decisions. Charlene Charles, head of Media Network Operations at Dollar General, emphasises the importance of providing effective omnichannel tools to drive incremental sales through their stores, reflecting the organisation’s commitment to supporting brand partners.

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