Stop & Shop’s Marty the robot transcends its role as a mere tech solution, becoming an endearing mascot and PR asset for the Ahold Delhaize chain. Karen Mitchell, Stop & Shop’s CMO, shared at an Omni Talk Retail event how humanising Marty and integrating it into local communities is fostering tech adoption among consumers and employees. Originally deployed in 2019 to spot hazards, Marty now assists with restocking and item location, showcasing the importance of evolving tech solutions. Despite initial scepticism, Marty has won over many with its googly eyes and transparent communication about its functions. Stop & Shop celebrated Marty’s first anniversary with a store-wide “birthday party,” reinforcing its role in enhancing the shopping experience and garnering positive press coverage.

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