E-commerce is here to stay even after the pandemic seems to be a thing of the past. The digital business aspect seems to be growing in the North American market. As per the McKinsey survey results, shoppers will continue to favour e-commerce as one of many ways to shop. E-commerce penetration would be doubled by 2027, with an average of 23%. Consumers have moved from click and collect to getting their orders delivered to their doorsteps. To keep up with the growing e-commerce popularity, grocers are teaming up with micro fulfilment centre (MFC) technology firms like Dematic, Takeoff Technologies, Swisslog, Google, and Microsoft. Grocers need to adopt the following strategies to win the e-commerce game:
- They have to offer an augmented e-commerce platform to consumers and increase the value proposition.
- They should provide an updated digital presence (both on the app and web) to enhance their assortment.
- Grocers need to personalise their promotions and engage consumers in a more compelling manner.
- Grocers need to cut costs, protect quality, maintain freshness, and lower minimum order conditions to safeguard their profitability.
