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Kellanova’s tech roadmap 2024: Prioritising AI, digital supply chains, and data analytics

Kellanova, led by Lesley Salmon, outlines its tech priorities for 2024, focusing on AI/ML for enhanced customer engagement and data analysis. Generative AI drives personalised recommendations, while ML optimises inventory management. Digital supply chain initiatives include creating “digital twins” for better visibility and traceability. Productivity tools like Microsoft Copilot facilitate global collaboration, supported by “curiosity sessions” to promote tech adoption. E-commerce and DTC channels leverage AI for personalised marketing and improved shopping experiences. Data analytics drive market insights, informing product launches like the Pringles Harvest Blends collection. Salmon emphasises Kellanova’s commitment to a personalised consumer journey, underscoring the importance of leveraging technology to drive growth and innovation.

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