Just Eat has collaborated with Morrisons to introduce on-demand delivery services for thousands of products from Morrisons Daily convenience stores through the Just Eat app and website. Initially launching in nearly 60 stores in December, the partnership plans to extend to over 640 locations by early 2024. As part of the deal, selected essential items will be offered at up to 50% off until December 24th across participating stores. Just Eat’s UK strategic accounts director highlighted the importance of convenience for customers, especially during busy times like Christmas. Morrisons also emphasised the added convenience for customers to receive groceries swiftly at their doorstep. Recently, Just Eat piloted a “Christmas Picky Bits” delivery store with Sainsbury’s in London, allowing shoppers to curate their own selection of popular nibbles.