Grocery businesses often struggle to choose the right pricing strategy for their eCommerce business. They have to maintain a transparent balance between control and cost. Digital grocers choose from two main pricing strategies: offset pricing structure and up-front pricing structure. The offset pricing structure lets grocers cut delivery fee and regain it from other means. This strategy is not endurable for most grocers, and they end up incurring losses. Eventually, they increase the product prices available on their website. Up-front pricing includes paid delivery and curbside pickup service from grocers. This strategy might steer budget-conscious shoppers away, but it is valuable for the grocers in the long run. In both cases, full transparency is crucial to maintain.

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