Giant Food offers private brands to Flexible Rewards members
Giant Food is registering one million members of its Flexible Rewards programme as a way to celebrate and reward them with private-label products. Members can earn reward points from Flexible Rewards by making purchases. These points can be redeemed for in-store or online grocery shopping. Customers can further avail of discounts, gas savings and other bonuses. Giant Food converted its rewards programme to Flexible Rewards in March 2020.
Full story: GroceryDive
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