The Fresh Market will employ Firework’s video commerce platform to establish the United States’ first shoppable video-live commerce (SVLC) retail media network (RMN). The move comes at a time when RMNs are experiencing unprecedented growth, with annual revenues likely to exceed $55 billion. Brands will be able to run video advertising as sponsors throughout the grocer’s current livestream series. These series comprise holiday meal prep lessons and chef-developed recipes that are already driving extraordinarily high conversion and engagement rates with Fresh Market consumers. Fireworks and The Fresh Market have strengthened their cooperation to provide a completely integrated client experience. The video commerce platform from Fireworks enables organisations to engage, inspire, and convert customers in a way that is significantly more attractive than traditional search and static display RMN solutions.

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