Deliveroo’s CEO, Will Shu, lauds the growth of its grocery arm, emphasising untapped potential among customers yet to engage with the division. Despite achieving a £1bn annualised run rate in Q4 2023, Shu notes that the majority of food-ordering users have not explored grocery options. Enhancements in app experience, personalised discovery, and reliability contributed to this growth. Features like the availability API, dedicated picking apps, and improved substitution options bolster the grocery experience. Additionally, the integration of grocery top-up during restaurant checkouts introduces new users to grocery services. Shu addresses challenges like strikes and increased wages by introducing initiatives like “stacking” for riders, foreseeing lucrative opportunities as grocery expands within Deliveroo’s business model.

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