American fast food chain Shake Shack gearing up to expand in Southeast Asia | GroceryGeniuses Blog

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American fast food chain Shake Shack gearing up to expand in Southeast Asia

Maxim’s Caterers, a Hong Kong-based licensee, is bringing the famous American burger chain Shake Shack to Thailand. Shake Shack will launch its first flagship outlet in Bangkok next year. The fast-food chain expects to roll out 15 additional stores across Thailand by 2032. Michael Kark, chief global licensing officer at Shake Shack, is excited to tap Thailand due to its culinary rich culture and lively residents. The burger chain will sell signature offerings, such as ShackBurger, Chicken Shack, and Chicken Bites. Shake Shack would also partner with local producers, suppliers, and artists to support the Thai community.

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