The B2B industry, which is focused on business-to-business transactions, has also started to adopt generative AI tools and apps to improve efficiency and productivity. These tools and apps are being used to automate repetitive tasks, analyse data, and provide personalised recommendations. In this article, we will explore some of the most popular generative AI tools and apps currently being used in the B2B industry.
- Conversica
Conversica is an AI-powered tool that is being used by businesses to automate lead follow-up and customer outreach. The tool uses natural language processing to have conversations with potential customers and identify sales opportunities. Conversica can help businesses improve their lead generation and sales processes while reducing costs.
2. Node
Node is a platform that uses machine learning algorithms to provide personalised recommendations to businesses. The platform analyses data on customer behaviour, purchase history, and other factors to recommend products and services that are most likely to be of interest to each individual customer. Node can help businesses improve customer engagement and increase sales.
3. Salesforce Einstein
Salesforce Einstein is an AI-powered tool that is integrated into Salesforce’s CRM platform. The tool uses machine learning algorithms to analyse data on customer behaviour, sales history, and other factors to provide insights and recommendations to sales teams. Salesforce Einstein can help businesses improve their sales processes and close more deals.
4. X.ai
X.ai is an AI-powered scheduling tool that can be used by businesses to automate meeting scheduling. The tool uses natural language processing to have conversations with meeting participants and schedule meetings on behalf of the user. X.ai can help businesses save time and increase productivity by automating this time-consuming task.
5. Gong
Gong is an AI-powered tool that is used by sales teams to improve their performance. The tool uses machine learning algorithms to analyse sales calls and provide feedback to sales teams on their performance. Gong can help businesses improve their sales processes, identify areas for improvement, and increase revenue.
In conclusion, the B2B industry is adopting generative AI tools and apps to improve efficiency and productivity. The tools and apps listed in this article are just a few examples of the many AI-powered solutions available to businesses today. As AI technology continues to evolve, we can expect to see even more innovative tools and apps emerging in the B2B industry.
