Natural Grocers, a health food retailer in the US, has launched its Personalised Shopper Experience in select stores, offering customers expert product knowledge and recommendations to support personal health goals. The free service includes a 30-minute store tour tailored to individual goals, recommendations for supplements, body care, and foods, as well as advice on household products with cleaner ingredients. The service also provides guidance on better food and supplement options for pets and raises awareness of ecologically conscious products. Karen Falbo, director of Nutrition Education for Natural Grocers, said the service aims to simplify label reading, shopping for supplements, and meal planning to make achieving personal nutritional health goals easier and quicker. Customers will also receive a $5 coupon for purchases of $25 or more.

Read more from Storebrands