Salesforce, an American cloud-based software company, published its digital retail shopping trends in Q1 of 2022. The report exhibited a 3% year-over-year (YoY) drop in global online sales, and this is the first decline in the index’s nine-year history. Salesforce blamed rising inflation, supply chain woes, and economic instability for the decline in online sales. These obstacles have influenced and altered consumer purchasing power and behaviour. Additionally, the report shows a 12% decline in order volumes and a 2% drop in traffic. Online sales in Europe went down by 13% and order volume decreased by 17% due to people facing high fuel costs and the Ukraine-Russia war on their continent.
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