April 29, 2022 | GroceryGeniuses Blog

Roz Brewer, Walgreens CEO, reveals an essential component that can make firms stand out

GroceryGeniuses April 29, 2022

Walgreens Boots Alliance CEO Roz Brewer has recently shared valuable insights on how one particular component can set corporations apart. She has vast business experience and previously worked for Starbucks and Amazon. Brewer discussed that a firm with diverse board members dramatically improves its spirit and business approach. She also added that the board selects the CEO, governs the firm, and manages shareholders, including other huge responsibilities. Thus, a diverse board makes the firm successful as board members tend to take risks and share unique visions. Brewer has been an active part of the digital makeover of Sam’s Club and Starbucks, and now she has joined Walgreens Boots Alliance. Walgreens Boots Alliance will bring a number of health clinics to its retail outlets to offer holistic health services to consumers. To read more, visit Fastcompany

3% year-over-year (YoY) drop in global online sales, Salesforce shopping data reveals

GroceryGeniuses April 29, 2022

Salesforce, an American cloud-based software company, published its digital retail shopping trends in Q1 of 2022. The report exhibited a 3% year-over-year (YoY) drop in global online sales, and this is the first decline in the index’s nine-year history. Salesforce blamed rising inflation, supply chain woes, and economic instability for the decline in online sales. These obstacles have influenced and altered consumer purchasing power and behaviour. Additionally, the report shows a 12% decline in order volumes and a 2% drop in traffic. Online sales in Europe went down by 13% and order volume decreased by 17% due to people facing high fuel costs and the Ukraine-Russia war on their continent. To read more, visit Salesforce

How automated ads are helping these three brands scale up their online businesses

GroceryGeniuses April 29, 2022

As consumers increasingly shop and stay online, brands need to use marketing automation tools to utilise machine learning. Almost 80% of tech-savvy Google advertisers use automated ads to improve ad performance. Brands from the APAC region have started using Performance Max, the latest campaign that allows brands access to all of their Google Ads inventory. These three brands are using three strategies to improve ad performance: 1, Nespresso sales went up in Thailand during the pandemic. The brand became relevant by showing ads while consumers searched for ideas to enjoy coffee at home. 2, Unilever connected with high-value shoppers at scale as it wanted to generate leads via its Cleanipedia website in Vietnam. The retailer let consumers win vouchers after filling out an online form embedded in the ads. 3, MindValley, an education platform producing self-improvement videos, also adopted Performance Max in Malaysia. Performance Max created campaigns across channels and optimised them for performance. To read more, visit ThinkWithGoogle