A recent survey conducted by Colateral and Taylor Corp. reveals that while 97% of multi-location retailers in the U.S. and Canada express a desire to use technology for managing in-store marketing, only 14% currently utilise tools beyond email and spreadsheets.
Walmart Connect, the retailer’s omnichannel media business, is collaborating with NBCUniversal, Roku, TikTok, and TalkShopLive to provide highly personalised shopping experiences for customers and value for brand advertisers.
Matt Smith, COO of Grocerist, emphasises the importance of independent grocers enabling online acceptance of SNAP and other government assistance programmes.
A recent survey conducted by Colateral and Taylor Corp. reveals that while 97% of multi-location retailers in the U.S. and Canada express a desire to use technology for managing in-store marketing, only 14% currently utilise tools beyond email and spreadsheets.
Walmart Connect, the retailer’s omnichannel media business, is collaborating with NBCUniversal, Roku, TikTok, and TalkShopLive to provide highly personalised shopping experiences for customers and value for brand advertisers.
Matt Smith, COO of Grocerist, emphasises the importance of independent grocers enabling online acceptance of SNAP and other government assistance programmes.
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