Walmart Connect, the retailer’s omnichannel media business, is collaborating with NBCUniversal, Roku, TikTok, and TalkShopLive to provide highly personalised shopping experiences for customers and value for brand advertisers. Through the partnership, NBCUniversal will make its live sports streaming inventory available through Walmart Connect, enabling brands to reach viewers during live sports programmes. NBCUniversal will also offer premium programming through Walmart Connect’s CTV bundle. Additionally, Roku, TalkShopLive, and TikTok are sharing their latest results on the platform, highlighting the success of shoppable ads and targeted campaigns. The partnerships aim to create a frictionless omnichannel shopping experience and drive product discovery, allowing brands to connect with audiences in a measurable and engaging environment.

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