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Yum Brand acquires Tictuk Technologies to support WhatsApp-based food ordering

Restaurant giant Yum Brands, parent company of Pizza Hut, KFC, and Taco Bell has acquired Tictuk Technologies, a tech firm. Tictuk Technologies will help process food orders through WhatsApp and Facebook messenger. The tool has been tested in 900 stores and is helping soar up the brand’s sales since then. Conversational commerce was already popular on Facebook and Twitter. Now WhatsApp and Instagram are next in the queue to allow social commerce.

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