Things look brighter now as consumers finally step out to celebrate the holiday season. Adapting to the changing consumer demands and implementing innovative strategies is crucial. Firms must have a digital presence through various social apps and reach consumers wherever they are. Brands need to pop up and connect with new shoppers as they research desired products. The chance of sales growth doubles as firms offer a smooth digital retail experience. Last year, online retail searches grew at a rate over 3X higher than the same time in 2019. So, firms need to gear up to boost digital retail sales this holiday season.
