Global News and Digital
Insights for the Food and Grocery Industry

More than 120M U.S. residents have connected YouTube to their TV screens and enjoyed watching it in December 2020. There is a 20% increase in this trend from the beginning of 2020. This trend grew due to the whole family watching their favourite YouTubers on big screens, amongst other reasons. They can also continue doing chores while watching. YouTubers are happy about growing engagement to their channels and saw a surge in their subscriber numbers. 57% of people said they watched YouTube content with their family, friends and colleagues, as Think with Google’s report revealed. It also reported that 79% of people feel more connected while watching them with others.

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