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Walmart’s e-grocery dominance grows, outpacing traditional supermarkets

Walmart continues to dominate the e-grocery market in the United States, capturing nearly 36% of all e-grocery sales in the second quarter of 2023, a 5% increase compared to the previous year, according to a report by Brick Meets Click. The report also highlights that Walmart has gained a significant lead over traditional supermarkets, with a 570-basis-point advantage in the second quarter. This growth has been attributed to a strong performance in e-grocery pickup orders, which accounted for 48% of overall e-grocery pickup orders during the second quarter. Walmart’s success is partly driven by a flight to value among consumers due to price inflation and the expiration of COVID financial supports. However, the overall e-grocery market showed a 1.1% decline in sales in the second quarter, indicating a deceleration in growth.

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