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Walmart will debut its first-ever shoppable Livestream on Twitter

Walmart is the latest grocer to try social commerce as it hosted its first-ever shoppable Livestream on Twitter last month. The grocer broadcasted a live shoppable show, and Jason Derulo hosted the Livestream. The broadcast promoted products like apparel, home appliances, and seasonal decor goods for the upcoming Christmas festivities. Walmart will post the Livestream on its Facebook, Instagram and TikTok official accounts.

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