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Walmart teams up with Meredith Corp. to offer cross-platform meal solutions to consumers

Walmart has associated with Meredith Corp. to offer meal solutions with shoppable recipes. Meredith Corp. is a famous magazine and the largest premium video content platform. The firms will advertise bookend shoppable ads on Meredith’s digital platform, including brands like Better Homes, Allrecipes and Eating Well. Consumers can browse delicious recipes and add ingredients from the grocer’s website directly to their cart. They can ask for home delivery or choose a pickup option. The ads will be aired on its Tiktok social account and come with visual search, Google Assistant and voice-activated technology.

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