Walmart takes the comfort level for affluent consumers to the next level as it launches InHome, a $148 annual delivery option. This service will not only deliver groceries to consumers’ homes, but Walmart assistants will also stock the groceries in their fridges and kitchen cabinets. Walmart plans to hire about 3,000 new employees and pay them $12 per hour. Walmart’s online service plans to stand out against its competitors like Amazon and gain wealthy subscribers. The success of this new online service depends on the consumers’ willingness to let a stranger enter their house.