Many live-shopping tech providing firms continue to seize deals with giant retailers like Walmart. The motive behind expanding these alliances is to grow e-commerce, attract more customers to watch and shop from the video content, and offer streamlined online services. The recent partnership expansion occurred between Walmart and Talkshoplive to broadcast scheduled and periodic live content sessions. The retailer will transmit different categories of products month by month. In March, The live streams would include toys, beauty products, and pet food. Celebrities like Drew Barrymore and Rachael Ray also participate in the shoppable content, and the streams are available on Walmart’s website.

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