Industry leaders convened at the FMI Midwinter Executive Conference keynote session titled “Putting Generative AI to Work for Food Retail,” sponsored by Invafresh, to delve into the transformative potential of artificial intelligence (AI) in the grocery retail sector. Led by Doug Baker, VP of Industry Relations at FMI, the discussion with Jose Luis-Gomes, Managing Director Retail & Consumer at Google Cloud, explored AI’s current state, future prospects, and the associated challenges and responsibilities. Key takeaways included the necessity of purposeful AI implementation, the importance of ethical considerations in adoption, the regulatory landscape’s rapid evolution, the grocery industry’s optimistic AI adoption, and the pivotal role of data quality in AI efficacy, including AI’s capability to generate data.

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