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Insights for the Food and Grocery Industry

Thrive Market, a private label e-grocery retailer, continues to thrive

Private labelling is a growing and profitable practice in the digital grocery space, and Thrive Market is following its example. Thrive Market, a membership-based organic food retailer, expands its in-house products, mainly including grocery staples, along with third-party vendors. In 2021, around 25% of sales, valued at $100M, of the brand came from private labelled products. A Thrive Market’s shopper has to pay $60 as its membership fee to shop online. Jeremiah McElwee, the CMO at Thrive Market, revealed that private-labelled products are designed to fill retailing gaps and cater to customers following diets.

To read more, visit ModernRetail 

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