The culture and Trends team of YouTube studied the prevalent trends from the top and most-watched videos on Youtube. The team identified community, comfort and creativity as the trending themes of videos, watched by around 2 Billion people from about 100 countries. Brands can review these trends from a marketing point and plan for 2022. Consumers seek community and storytelling by playing video games. 2.9B people are expected to play games by the end of 2021. Thus, many content creators collaborated with game-based content producers. To overcome the pandemic-led fear of uncertainty, consumers indulged in comfort and comedy content and engaged in familiar videos. YT Shorts offered the content creators a chance to get creative and seek subscribers’ attention.

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