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Insights for the Food and Grocery Industry

The rise of sustainable beauty industry and changing consumer beauty standards

Consumers now demand an upgraded beauty regime and purchase clean, sustainable beauty products. Customers now find beauty products that have less dangerous components and avoid harsh chemicals. NielsenIQ latest report listed parabens, sulfates, preservatives, artificial colors and scents as the least wanted chemicals. The online searches and shift towards purchasing vegan, cruelty-free products are also increasing. Young consumers want sustainable cosmetics 1.3 times more than adults. After observing the latest trends, Beauty retailers like Ulta, Sephora, Amazon and Target have launched sustainable, plastic-free beauty essentials.

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