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Insights for the Food and Grocery Industry

The pandemic caused consumer appetite for snacks to increase

The pandemic altered and affected almost every aspect of human life. Increased snacking is certainly one of them. According to the latest survey issued by Blue Chip, 44% of consumers have increased snacking during the pandemic and 6% said they curbed snacking. Store-bought snacks were high in demand. 68% of consumers snack while watching TV. Snackers grabbed salty snacks (56%) more than sweet treats (37%) while relaxing or watching movies. Nuts (20%), crackers (17%) and popcorn (17%) are highly munched on snacks as per this survey.

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