As per a report by Ofcom, a research firm, there was a 48% increase in online shopping from 2019, and British consumers spent almost £110 billion shopping online last year. The rise in online shopping also highlighted few constraints, and lack of communication between customers and couriers is one of them. To overcome the hurdles, many firms will outsource on-demand delivery services. Courier firms will also split local and national deliveries to alter pricing structures. Firms would incorporate data through logistics technology while recruiting delivery drivers. Retailers might integrate receipt feedback recording software for improved customer service.
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