Target launched its prototype store, a part of a three-year-long initiative, to improve customer service. Walmart also launched its second test store in Springdale, Arkansas. Experts revealed that Walmart’s new store looks like it has been inspired by Target’s layout design. Like Target, Walmart is also turning into a visual merchandiser. The store layout and position of products engage the customers to buy similar products. Walmart has equipped the test store with numerous tech solutions like QR codes integrated into the app and provides information swiftly. Target has painted contrasting colours to differentiate product sections. On the contrary, Walmart’s store is more like a warehouse-type with polished concrete floors. A separated men’s grooming section has also been rolled out to attract consumers.

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