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Target launches its private label line of alcoholic beverages

Target is expanding its Target’s Wine & Spirits section. The giant grocer is rolling out its own private label line of adult beverages, such as ready-to-mix alcoholic drinks. It is partnering with a new alcoholic drinks brand, Casa Cantina, to offer a wide and unique range of wines and will be available at all the stores of Target. The retailer is known for its in-house range of alcoholic beverages. Just like Walmart, Target is also attracting wine lovers with as much lower prices as $5 per bottle. The retailer previously announced to cut inventory and make space for some highly demanded products, such as alcoholic drinks.

Full story: GroceryDive

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