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Taco Bell rolls out Taco Lover’s Pass through its app as a treat for premium members

Taco Bell has launched Taco Lover’s Pass at limited stores in Arizona, a Southwestern U.S. state. This Taco Lover’s pass costs around $5 to $10, based on the user’s location. The fast-food chain had earlier launched the Taco Bell reward program to boost online sales. The program urged premium members to make 35% more spending, as CEO David Gibs listed in Q2 2020 earnings. The Taco Lover’s Pass is valid for 30 days and lets the premium members unlock a variety of delicious Taco menu offerings.

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