Global News and Digital
Insights for the Food and Grocery Industry

State of the Online Grocery Market – The Dutch Country

In the European online grocery market, The Netherlands is top-ranked as 29% of households bought groceries online in 2020. Fruits & vegetables (+106%) and meat (+90%) were the most-bought items. Industry leaders include Albert Heijn (41% marketshare), Picnic (27%), and Jumbo (23%), who collectively serve 86% of the total market. Young online grocers like Crisp, Pieter Pot, and Butlon are the new players and might disrupt the market.

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