Phoenix-based Sprouts Farmers Market has joined MyFitnessPal as its first retail sponsor. MyFitnessPal, an online fitness and health platform, will let its users access healthy recipes, articles and fitness challenges sponsored by Sprouts. The organic grocer helped MyFitnessPal’s users search and get cooking tips of more than 100 recipes. Sprouts highlights the ingredients, such as leafy vegetables and fruits, available at its store. Both partners collaborated to promote a healthy consumer lifestyle during the pandemic. They encouraged users to eat fresh produce by sharing various challenges and articles.
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